Last fall, at the American Business Media’s Executive Forum, I joined IDG Enterprise CCO John Gallant and SourceMedia EVP/CCO David Longobardi on stage for a panel about the future of content and editorial and, much to my surprise, my introduction of the “brandividual” concept turned into a lightning rod for subsequent hallway conversation (see FOLIO:'s blog on the topic here).
When was the last time you saw a billboard for one of your local news programs? Have you ever stopped to think about how those billboards essentially subjugate the brand of the station to the brand of the news team? That’s because the most important currency that More...
Connect on the new professional and social network for the Magazine, eMedia & Publishing Industry today.
FOLIO: PRIME SPONSORS
Resisting Brandividualism Is Futile
David Berlind B2B - 03/20/2012-15:11 PMLast fall, at the American Business Media’s Executive Forum, I joined IDG Enterprise CCO John Gallant and SourceMedia EVP/CCO David Longobardi on stage for a panel about the future of content and editorial and, much to my surprise, my introduction of the “brandividual” concept turned into a lightning rod for subsequent hallway conversation (see FOLIO:'s blog on the topic here).
When was the last time you saw a billboard for one of your local news programs? Have you ever stopped to think about how those billboards essentially subjugate the brand of the station to the brand of the news team? That’s because the most important currency that More...