FOLIO: Personalities -- The Blog People Page

Recently, I surveyed 300 bloggers at Reed Business Information to find out the challenges they face in blogging. I received responses from 73 external bloggers and 44 editor/staff bloggers.

Blogging is different for editors/journalists than it is for industry professionals who are in the trenches, writing about their experiences and insights. Here’s some of their feedback, from each group separately.

Challenges for Business Media Editors

For a business media editor who spends their day creating content for a variety of media channels (print, anyone?), blogging gives its own unique challenges:

â–  Finding time to blog.
â–  More analytics.
â–  Feedback from readers.
More...

Twitter is becoming an essential tool for business media editors, as part of their reporting, shaping their products, and connecting with their markets in new ways. Recently I analyzed how editors are using Twitter across Reed Business Information, and I heard some really interesting stories. Today I want to share three of them.

Twitter: Making Our Products Better

Library Journal Managing Editor Heather McCormack launched an e-newsletter in October 2008 called BookSmack! Since that time, she has used Twitter to continually shape the content of BookSmack!, calling on her mostly librarian followers to be involved in the proces More...

[EDITOR’S NOTE: You can read the complete version of this post on Blanks’s blog here.]

I have been swimming in the Web metrics for several of RBI’s brands recently, and am constantly amazed at the insights that pop up. The question I am given again and again is: "How can we increase performance?"

Sometimes this question is with regards to an entire editorial strategy, other times it is focusing on just one content channel such as blogs, or it gets into focusing on one particular blog, newsletter, video series or Twi More...

[EDITOR’S NOTE: You can read the complete version of this post on Blanks’s blog here.]

While many bemoan the changes that are occurring as our culture moves from print to digital media creation and consumption, I wanted to consider the value of digital media if we were experiencing the opposite transition:

 “What if we were moving from a digital media world to a print media world?”

What if digital media was invented first, back in the 1400’s , and then in the 1990’s, print burst onto the sce More...

A recent series of panels attempted to answer the question plaguing newspaper, magazine and book publishers: How do we engage readers online, and create sustainable revenue models from this digital relationship? While the panelists had many examples of the first part of that equation—engaging an online audience—there were scant details on how to monetize these Web strategies.

In the past few weeks, I attended three: Future of Celebrity Media, featuring panelists Martha Stewart, Bonnie Fuller, Mark Golinand others; More...