What do we do now that "readers" have become "users?"
In the last two months, I have attended B2B media industry gatherings as varied as an American Business Media meeting in New York, a CEO conference of UFI (the international trade fair operators group) in Geneva and the FIPP Digital Innovators' Summit in Berlin.
Different segments to be sure, but what was the chatter in the halls? Just this: we live in a world where people who used to be our readers are simply looking to find the best market intelligence available, however they can find it. Those who used to be "our" advertisers view their job as driving qualified leads to their companies' websites to support sales and customer relationsh More...
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The New Paradigm: It's the Audience
Charlie McCurdy B2B - 04/14/2011-08:26 AMWhat do we do now that "readers" have become "users?"
In the last two months, I have attended B2B media industry gatherings as varied as an American Business Media meeting in New York, a CEO conference of UFI (the international trade fair operators group) in Geneva and the FIPP Digital Innovators' Summit in Berlin.
Different segments to be sure, but what was the chatter in the halls? Just this: we live in a world where people who used to be our readers are simply looking to find the best market intelligence available, however they can find it. Those who used to be "our" advertisers view their job as driving qualified leads to their companies' websites to support sales and customer relationsh More...