Arguably, publishing is quickly heading toward digital dominance. Strategies for the migration are way past overdue. However, some of the strategies that ruled print media are being abandoned for digital media, and that’s a mistake. It still should be about reaching the right customer at the right time with the right message. With digital marketing and the data it generates, publishers can be more accurate about the right time and message. Publishers can use customer information to improve their content and sales quality. Here are four ways to improve yours.
1. Analyze and Optimize Premium Inventory: Digital publishers spend too much time worrying about the valuation of their remnant inventory, who sells it, and More...
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Data Quality: The Digital Advertising Priority
Bryan St. John Sales and Marketing - 10/26/2012-08:55 AMArguably, publishing is quickly heading toward digital dominance. Strategies for the migration are way past overdue. However, some of the strategies that ruled print media are being abandoned for digital media, and that’s a mistake. It still should be about reaching the right customer at the right time with the right message. With digital marketing and the data it generates, publishers can be more accurate about the right time and message. Publishers can use customer information to improve their content and sales quality. Here are four ways to improve yours.
1. Analyze and Optimize Premium Inventory: Digital publishers spend too much time worrying about the valuation of their remnant inventory, who sells it, and More...