FOLIO: Personalities -- The Blog People Page
How Cool Is Boston Magazine's May Issue Cover?
Bill Mickey

This is the cover for the May issue of Boston magazine. The story behind its creation is equally as awesome (the May issue was just days away from shipping when the bombs went off on that Monday; tweets and Facebook posts were employed to collect the actual shoes from runners.). Editor-in-chief John Wolfson provides the details here.
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Adding Video to Your Sales Pitch
Bill Mickey
Bonnier's Popular Science is taking the venerable sell sheet one step further by including a video of the magazine's editor-in-chief Jacob Ward describing the upcoming issue's content highlights, marrying that with the magazine's pertinent demos. The sales team uses the video as an email enticement or brings it on a live sales call to add a dash of editorial celebrity when Ward himself can't come along.
The idea came to Michael Gallic, associate publisher, marketing, the technology group, as Ward was taping his customary video introduction for the magazine's tablet version. Why not just ask Ward to hang around for another five or ten minutes to create a 90-second highlight reel of the upcoming issue? The first vi More...
The FOLIO: 100: A Call for Nominees
Bill Mickey

The nomination period for the FOLIO: 100 is now officially open!
Yes, you read that right—we're expanding the magazine industry's best-known and most prestigious list of innovators, entrepreneurial thinkers and disrupters from 40 to 100. The more the merrier.
Starting now you can help shape the list by nominating a colleague—either at your company or at another one—that has made a meaningful, quantifiable impact on a specific product, group, company or even the market at large.
"Quantifiable impact" is the key phrase—this isn't a popularity contest, More...
Moving from 'Magazines' to 'Media'
Bill Mickey
Any company that's grown up targeting the magazine business the past few decades has no doubt had to come to terms with the new media landscape, particularly if its name is directly tied to print media.
Heck, we're mulling through this now with FOLIO:, which is still "The Magazine for Magazine Management."
The main associations that serve the industry have already rebranded, as did ABC recently.
MagazineRadar, a data service that has helped magazine publishers know more about brands and the people that buy them, got caught in the same dilemma. It's just rebranded itself as More...
Congress Leaves USPS Hanging
Bill Mickey
Add the USPS to the list of unfinished business left by the now-adjourned 112th Congress. As it muddled its way through negotiating terms for avoiding the fiscal cliff, the legislation the Postal Service was looking for fell by the wayside, prompting Postmaster General Patrick Donahoe to voice his disappointment in an official statement.
Even with hearings, lobbying from ABM and MPA and a raft of restructuring initiatives done over the last two years, the USPS is still in major crisis mode. And any major operational or pricing changes going forward could have a significant impact on publishers.Â
Ranks have been red More...
Hearst Digital Subscriptions Now Generating Profits
Bill Mickey
In what's become an annual tradition from Hearst Magazines president David Carey, a post-holiday letter to employees highlights some of the company's successes in the last year and points to new initiatives for 2013.
While there were definitely highlights for the company, Carey noted the days of consistent performance across brands are over. This is a nod to a recognition that while the external media landscape continues to fracture, so goes the internal performance of brands—strategies that used to work consistently across the platform are now maddeningly hard to predict from one brand to another.
"While in the past our businesses tended to move in unison—collectively, up or off—I believe t More...
Discover Magazine Rebuilds Entire Edit and Design Staff
Bill Mickey
After an acquisition, some staff turnover is expected. But when that acquisition also means moving the brand halfway across the country, you'd better be ready to do some significant rebuilding of personnel.
This rings especially true when a magazine relocates from, say, New York to Wisconsin—as happened with Discover magazine after Waukesha-based Kalmbach bought it.
Privately-owned Kalmbach, an enthusiast, craft and hobbyist publisher with titles such as Astronomy, Model Railroader and Cabin Life, among others, More...
A Response to 'Subcompact Publishing'
Bill Mickey
An essay by Craig Mod has been making the rounds lately among media watchers. It's a terrific read. Mod, a current independent writer and former Flipbook employee, touts what he's calling the Subcompact Manifesto, which places a premium on a minimalist approach to digital publishing.
His manifesto emerges out of one of the main criticisms 'traditional' publishers have received for their tablet magazines and apps: They're unwieldy, hard to use, have too many bells and whistles and take up too much room. But most importantly, they're tied to print production schedules, desi More...
ABM Adds Nine Companies to Membership Roster
Bill Mickey
ABM, which is wrapping up its Executive Forum being held in Chicago this week, voted nine new companies into membership at its board of directors meeting Monday.
Media members include Editorial Projects in Education, InsuranceNewsNet.com and new international member Beuth Verlag GmbH.
The association also added six associate members, including Adobe Systems Inc., bXb Online, LiveIntent, MagToGo, Tout and WeiserMazars LLP.
"These new members—ranging from traditional and international media companies to progressive businesses focused on app developmen More...
Source Interlink's Grind Media Forms Dirt Sports Group with Acquisition
Bill Mickey
Source Interlink Media's enthusiast sports group, GrindMedia, bought Dirt Sports and Off-Road Industry magazines from Ryan Communications Group this week.
The deal sets up a new Dirt Sports group within Grind for Source, which also includes existing titles Dirt Rider, ATV Rider, Endurocross and Motocross.com. Ryan Communications founder Jim Ryan will head up the new group.
The deal is the second one for GrindMedia, which bought Baseball America last December.
The GrindMedia group is Source's gen-y, yo More...
The U.S. Loves Its Social Smartphone Apps
Bill Mickey
A new report conducted by app store analytics firm Distimo finds that the United States is the most "socially savvy" country by virtue of its download volume of social apps.
According to Distimo, out of the most popular apps downloaded, 20 percent of the volume is apps from Twitter, Facebook, Instagram and the like. In countries in Europe and South East Asia, social app download volume doesn't exceed 10 percent.
These findings are part of a larger look at how social media app downloads compare to other apps. As an example, the report finds that while download volume among the 100 most popular apps in Apple's App Store increased 43 percent over the last t More...



















ABM Merger with SIIA Officially Approved 83-3
Bill Mickey B2B - 04/29/2013-10:03 AMAt ABM's 2013 Annual Conference here in Amelia Island, FL today, membership cast their vote as the final step to approve the merger between ABM and SIIA. The vote came in at 83 for, 3 against, but not without a bit of drama.
During the vote count, Lebhar-Friedman's Roger Friedman stood to pay a heartfelt tribute to the ABM of the past, recognizing his own mentors and previous leaders of the b-to-b media association.
While acknowledging both the inevitability of the member vote in favor of the merger as well as the momentum of change in the b-to-b media industry, Friedman called this year's annual conference "bittersweet&q More...