Passion. It fueled the success of East West in our early years, the heyday if you will, from 2004 to 2007. But it was this same passion that nearly destroyed me, an entrepreneur running a media company—with national distribution, recognition and awards—almost entirely on my own.
The notion of creating a glossy product with mainstream crossover appeal but for an underserved, high-income niche population always seemed like a no-brainer move. Ours was a market that advertisers were frankly stupid to ignore. These readers represent the changing face of America. This wasn’t just about passion, it also seemed like smart bu More...
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How My Passion Nearly Destroyed Me
Anita Malik Consumer - 03/21/2010-23:15 PMThe notion of creating a glossy product with mainstream crossover appeal but for an underserved, high-income niche population always seemed like a no-brainer move. Ours was a market that advertisers were frankly stupid to ignore. These readers represent the changing face of America. This wasn’t just about passion, it also seemed like smart bu More...