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Only 20 percent of sales and marketing executives are confident that their current demand generation campaigns are effective, according to recently released research from Corporate Visions, Inc., a leading sales and marketing messaging company.
 
Based on a poll of more than 440 b-to-b sales and marketing professionals around the globe, the survey results aren’t really surprising and highlight both a challenge and opportunity for publishers and their clients.

While there is a lot of great data, which is detailed in Corporate Visions' Q2 2012 Sales and Marketing Messaging Report More...

Publishers have always known the foundational role content plays in engaging an audience. However, with content now playing a starring role for all digital strategies, as well as demand generation campaigns, clients and agencies are beginning to ask a lot more questions about content.

Marketing executives are looking to build their own content libraries and are turning to their publishing partners for guidance and support creating the right content, and distributing it successfully to support both their branding and revenue initiatives.

To better understand how emerging technologies and media options influence audience behavior, our DemandGen Report publication recently conducted a More...