Given the plethora of solutions available, publishers are seeking the best tools to help monetize their audience beyond display advertising. Yet, even as data becomes pervasive, it is also more highly scrutinized than ever before amid growing privacy concerns. The challenge for publishers is to find the right mix of monetization without risking audience exploitation.
In working to strike this balance, many publishers fall into traps that leave advertisers, audiences and themselves unsatisfied. It’s easy to see why: the market keeps exploding with new technologies and new opportunities. Just when you think you’ve got it all figured out, yet another evolution blows your model out of the water.
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The Secret To Monetization Without Exploitation
Alysson Wesner Editorial - 09/01/2011-13:57 PMGiven the plethora of solutions available, publishers are seeking the best tools to help monetize their audience beyond display advertising. Yet, even as data becomes pervasive, it is also more highly scrutinized than ever before amid growing privacy concerns. The challenge for publishers is to find the right mix of monetization without risking audience exploitation.
In working to strike this balance, many publishers fall into traps that leave advertisers, audiences and themselves unsatisfied. It’s easy to see why: the market keeps exploding with new technologies and new opportunities. Just when you think you’ve got it all figured out, yet another evolution blows your model out of the water.
To help bring clarity to t More...