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It’s 10PM: Do You Know What Business You’re In?
Alan Webber Consumer - 04/21/2009-10:13 AMImagine that you’re part of an industry where the business model which served you so well for so long is failing.
Imagine that practices that in the past provided predictable remedies for economic problems today simply don’t work.
Imagine, in other words, that you are in the magazine business—or any other part of the media landscape.
Making sense of change isn’t always easy. One thing to keep in mind, according to Rule #6 from “Rules of Thumb: 52 Truths for Winning at Business Without Losing Yourself”: If you want to see with fresh eyes, reframe the picture.
One of the problems More...