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Linda Zebian
  • Linda Zebian
    We Could All Learn A Little Something From Gq, And I'M Not Talking Shirts

    GQ really has it right. It knows its audience and it knows what its readers want and what forms of media they are most responsive to. ...More

    Linda Zebian
  • Linda Zebian
    On Working With Competitors

    Talk to any smart magazine marketer, and they will tell you that working with competitors is one of their top marketing methods. ...More

    Linda Zebian


  • Matt Kinsman
    Why Do Consumer Stars So Often Fail To Shine In B-to-B?

    Michael Wolff, Richard Beckman latest examples of consumer pros who tried to stir up b-to-b, but fell short. ...More

    Matt Kinsman
  • Matt Kinsman
    How Readers Respond When a Magazine Goes Digital-Only

    Linux Journal feels the heat but also hears the praise. ...More

    Matt Kinsman


  • Tony Silber
  • Tony Silber
    Beyoncé, The Time 100 and Leveraging the PR Value of the List

    Authenticity, longevity and innovation are all related. ...More

    Tony Silber


  • Bill Mickey
    The FOLIO: 100: A Call for Nominations

    Your chance to get on the magazine industry's most prestigious list starts now. ...More

    Bill Mickey
  • Bill Mickey
    Get the Recognition Your Content and Design Deserve

    The Eddie and Ozzie Awards deadline is almost here! ...More

    Bill Mickey





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