In Bid to Expand Membership, FMA Changes Name
Ditches 'Fulfillment' for Media and Content Marketing Association.
As part of a broader rebranding and repositioning, the Fulfillment Management Association announced it’s changing its name to the Media and Content Marketing Association.
The merger and subsequent rebranding are in response to dwindling memberships. The new name, the thinking goes, better reflects the broader roles the association’s membership is taking on. Namely, shifting from print-centric audience marketing roles to cross-platform ones.
"There is a legacy to uphold and we want to make sure we are keeping up with the times, so moving to this new name has been under consideration for some time," says Rochelle Boorstein, the FMA’s president in a statement.
While the name change is effective immediately, the association plans to introduce more changes as it examines its role within the industry.