Beverly Hills News Weekly to Relaunch as a Quarterly Glossy
Venture capitalist banks on an affluent demographic.
A group of investors has acquired all rights and trademarks for the shuttered news weekly Beverly Hills 213 with plans to resurrect the title as a quarterly, glossy magazine by September.
The new owners—Jim Couri, president of investment firm Couri Trading Company; Karl Sanford, a Southern California-based web developer; and Scams Inc., an investigative news website—will begin by relaunching BeverlyHills213.com within the next sixty days. According to Couri, who also founded Duty Free International, the new owners are expecting to double the site’s page views, which ranked at about a million per month before shutting down due to the previous owner’s illness.
Print distribution, he says, was at about 60,000, delivered to hotel lobbies and homes in affluent cities in the area, including Beverly, Bel Air and Brentwood. According to Couri, the new distribution will expand to 70,000-75,000, with the goal of placing the magazine in “every hotel room in Beverly Hills.” Hotels that sign on will receive custom editions with their own ads featured on the back cover.
In terms of content, Couri says the magazine will feature more celebrity coverage, interviews and, potentially, celebrity-written columns.
“This is a great franchise based on the demographics,” says Couri. “The whole idea is we want to make something really special for the Beverly Hills area to not only enjoy reading but reading and keeping.”
Part-owner Sanford will serve as chief operating officer, while former employees Arlene Walsh, a popular gossip columnist, Adam Albirght-Hanna, editor, and Anna Lozano, production manager and senior designer, will return to the publication.