Bauer Launches New Pair of Pre-Teen Magazines
J-14 Decorate and Star-Tastic Coloring Book hit newsstands July 18 with an initial run of 200,000 copies each.
Bauer Media Group USA announced the launch of two new specialty titles for a pre-teen audience. Star-tastic Coloring Book and J-14 Decorate will hit newsstands on July 18, with 200,000 copies of each title.
Star-tastic Coloring Book will publish six issues a year and will enable young girls to add color to some of their favorite celebrities. The books will also feature games, quizzes and other fun features for readers.
J-14 Decorate is possibly the first title of its kind. That is, a magazine dedicated to young readers who love home decor. It will also publish six issues a year and offer readers tips and DIY content.
Brittany Galla, editorial director of Bauer’s Youth Group division will serve as editorial director of both titles.
“We’re thrilled to introduce two exciting new brands to our passionate and loyal base of young girl readers,” Galla says. “Through interacting with our well-established reader base, we found that there was an untapped market of pre-teens with a passion for decorating, which is why I’m really excited for J-14 Decorate. And as forStar-tastic Coloring Book, it’s no secret that the coloring book trend has exploded in the last year! Star-tastic is the perfect way of bringing this enormous trend directly to the pre-teen market and our celebrity-obsessed reader. Both magazines are truly one-of-a-kind!”