Bauer to Launch Another Weekly (posted 1/22)
Englewood Cliffs, New Jersey-based Bauer Publishing USA will launch a new women’s lifestyle magazine called Cocktail Weekly on September 21. The magazine will join Bauer’s existing weekly powerhouses In Touch and Life & Style and will be targeted to women in their 20s. But Cocktail Weekly won’t sell for the low $1.99 newsstand price that its sister publications sell for. Instead, it will cost all of $2.49, which is still relatively low considering the retail price of many magazines is between $3 and $4.
Although an official rate base has yet to be established, Bauer CEO Hubert Boehle told The New York Post he expects to distribute close to 1 million copies. The magazine will look to thrive through newsstand sales, according to Boehle, who said he will “aggressively acquire racks” in supermarkets and retailers. “In September, it will be everywhere,” he said.
Maria Lissandrello, former executive editor of Bauer title First For Women, will come on board as editor in chief.