B-to-B Content Syndication Network NetLine Acquires 123LinkIt.com
WordPress monetization plug-in is added to Netline’s tool portfolio.
B-to-b content syndication network NetLine Corporation acquires content monetization firm 123LinkIt.com. As a result of the purchase, the site’s founder and CEO, Yasmine Mustafa, joins the NetLine team.
Robert Alvin, chief executive officer and chairman of NetLine, says the acquisition was “very cost effective”, but did not offer further details of the deal.
123LinkIt’s monetization plug-in will be integrated into NetLine’s tool portfolio for its online partners, which include Adobe, Oracle and Information Builders. Alvin explains the plug-in’s function, “It’s a WordPress module that you can plug in and it will do what you see from other types of advertisers out there. It will put links under certain keywords in your blog, or your page content, that will lead to advertisers.”
This new tool offers another option for content producers not completely satisfied with Google AdSense. “For a lot of midsize online publishers [content producers], they can’t do a deal with HP, or Oracle. The only thing they can do is put AdSense on their website. However, with AdSense, you get a lot of inappropriate ads, or competitors.”
NetLine hosts a library of resources such as white papers, brochures, blogs, software downloads and various other forms of content. Its tool portfolio includes email templates, RSS feeds, banners and registration forms, among other content offerings. Publishers like IDG, Penton and Ziff Davis currently work with NetLine to increase lead gen for their various properties.
However, "In the scheme of 123LinkIt, that’s for our partners, or our affiliate/advertising network. Print publishers really doesn’t see that; it’s another tool for us to drive the right audience for them," explains Alvin.
NetLine Corporation was founded in 1994; 123LinkIt.com debuted in 2008. Of NetLine’s overall business model, Alvin says, “We don’t own any content, we don’t generate content. We use our clients’ content to build a huge resource library, and then use smaller online publishers that are looking to monetize their audience to basically create an affiliate network out of it.”