Articles by Tony Silber

Are You Chasing Print When You Should Be Selling Other Media?

In sales, one of the perennial truths is that publishing organizations are chasing revenue this time of year, frequently against a projected budget shortfall. Another thing that hasn't changed is that marketers cut back when their own companies are tracking short of plan, and the first thing to go is their marketing spend. That's when "fourth-quarter-itis" takes hold.

Postal Reform Teeters on the Edge

Postal reform legislation, passed by the House of Representatives last year and by the Senate in February, should have been in conference and awaiting approval from the president. Instead, it lost steam over the summer for a variety of reasons, and now, with the Congressional session about to adjourn so legislators can go home to campaign, it is verging on oblivion.

Respecting The Reader

Writing in b-to-b publications is sometimes slammed for “press release” quality. Many editors never actually worked in the subject they write about and sometimes bring limited understanding and sophistication to the topic.

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