Articles by Tony Silber

Integrating Print And Online

Rodale announced today that they’re making some big changes in their org charts. Namely, by giving individual publishers their own dedicated online sales staff while simultaneously training print staff to sell online.

Mags And ‘Web 2.0′

The Bivings Group, a Washington, DC-based Internet marketing and information firm, released a study Wednesday called “Analyzing the Presence of Magazines on the Internet,” which follows up an earlier study on newspapers.

Online Edit For Sale

Another article covering in-text ad links recently ran on WSJ.com. It’s one of those radioactive subjects that gets its fair share of love-hate coverage.

Can Design and Production Be Outsourced to India? Should It?

PDF workflows and high-speed Internet access have dramatically changed magazine manufacturing, especially on smaller magazines. These days it's common for a title to have a freelance designer, often off-site. On deadline, files fly back and forth, thanks to FTP sites. Final files are frequently sent to the printer from an outsourced designer's location and at his or her convenience.

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