Rodale announced today that they’re making some big changes in their org charts. Namely, by giving individual publishers their own dedicated online sales staff while simultaneously training print staff to sell online.
Articles by Tony Silber
The Bivings Group, a Washington, DC-based Internet marketing and information firm, released a study Wednesday called “Analyzing the Presence of Magazines on the Internet,” which follows up an earlier study on newspapers.
Another article covering in-text ad links recently ran on WSJ.com. It’s one of those radioactive subjects that gets its fair share of love-hate coverage.
At the American Business Media Top Management Meeting, R.R. Donnelley’s Walter Zdunek introduced a session, and spoke eloquently about Donnelley’s commitment to the magazine industry.
Last week at the SNAP conference in Chicago, keynote speaker, Roper Public Affairs & Media’s Justin Greeves, cited a 2005 study done by Roper on behalf of the Custom Publishing Council that reveals information about the custom publication reading habits of Americans.
Ever since my last blog post, I’ve been trying to find out who asked Justin Greeves the tricky question at the SNAP conference.
Thoughts from O’Hare as I’m heading back from the American Business Media Top Management Meeting. (It’s 5:30 a.m.—surprise, surprise: My flight was cancelled and spent the night in Chicago.) First,
PDF workflows and high-speed Internet access have dramatically changed magazine manufacturing, especially on smaller magazines. These days it's common for a title to have a freelance designer, often off-site. On deadline, files fly back and forth, thanks to FTP sites. Final files are frequently sent to the printer from an outsourced designer's location and at his or her convenience.