Articles by TJ Raphael

At AMC, Magazines Scolded on Social Media Efforts

As several hundred magazine executives gathered at MPA’s 2011 American Magazine Conference in New York last month to hear speakers dissect social media, tablets and e-commerce, Scott Galloway, New York University Professor of marketing and founder of L2 Digital Think Tank—authors of the Digital IQ Index—struck a nerve with his frank dressing down of publishers’ social media strategies.

WTWH Media Launches Solar Power World Magazine

Article categorized in News |

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio.

AMI Strikes $550 Million Deal With RR Donnelley

American Media, Inc. [AMI] is executing an aggressive digital strategy with the help of RR Donnelley—AMI awarded the company a contract to assist with its digital convergence that extends until the year 2020 that is worth an estimated $550 million.

Winners Announced for 2nd Annual Hearst Challenge

Article categorized in News |

Hearst Magazines announced the winners for its second annual Hearst Challenge last week. This year’s challenge, which was designed as a competition to build a model that predicts an individual’s likelihood of opening and/or click through rate of a given promotion,

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