Articles by TJ Raphael

Advanstar Partners With Stan Lee’s Comikaze Expo

Article categorized in News |

Advanstar Communications, a b-to-b media company and event organizer in the fashion, powersports, licensing and dental markets, among others, has entered into the comics event market with through a strategic partnership with the year-old Stan Lee’s Comikaze Expo Presented by POW!

BPA Evolves Rules As Media Landscape Changes

As the evolving media landscape continues to change, so does the way in which media owners measure a brand's reach and impact across various properties. To stay competitive—and relevant—in the marketplace as an auditing authority, BPA Worldwide has changed its rules on several aspects of magazine reporting.

ABC, GfK MRI Step Up Audience Measurement Efforts

Article categorized in News |

There are now more avenues for quantifying media’s reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.

ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. 

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