Active Interest Media, Inc. [AIM] is leveraging its live events portfolio to convert print advertisers into multi-event sponsors. Yoga Journal,
Articles by TJ Raphael
The 2012 Tour de France is a sporting event that cyclists and enthusiasts around the globe look forward to. Bicycling,
BALTIMORE—Leaders from the event and tradeshow industries converged in Maryland this week to engage in a marketplace of ideas at EXPO Next,
Advanstar Communications, a b-to-b media company and event organizer in the fashion, powersports, licensing and dental markets, among others, has entered into the comics event market with through a strategic partnership with the year-old Stan Lee’s Comikaze Expo Presented by POW!
As the evolving media landscape continues to change, so does the way in which media owners measure a brand's reach and impact across various properties. To stay competitive—and relevant—in the marketplace as an auditing authority, BPA Worldwide has changed its rules on several aspects of magazine reporting.
There are now more avenues for quantifying media’s reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.
Hot Rod magazine will not only be transformed for its re-launch across print, online and social mediums—its publisher, Source Interlink, plans to also take the brand straight to consumers as part of a seven-city U.S.
QR codes are not the only social action technology publishers are implementing—Hearst’s House Beautiful will be one of the first magazine to be enabled with Pinterest social action technology in print and digitally.
The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.
Conde Nast’s WIRED magazine is growing its event portfolio with the WIRED Live Expo, set to launch this fall. The new event, which is being produced by Marketplace Events, will be its first sizeable new launch in the face-to-face market in recent years.