Articles by TJ Raphael

House Beautiful: A Case Study On Multiplatform Ad Campaigns

House Beautiful has come a long way in its 117-year history, and the publication is now offering its advertisers more, too. Over the next year, it will be slowly rolling out a highly integrated advertising campaign, complete with print, online, tablet, social, live events and mobile media support.

Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and treating each as equally valuable mediums for its business model.

3 Tips for Prepping Editors For Broadcast

Since partnering with The Weather Channel in November 2011, Prevention editors have appeared on-air almost a dozen times with video extras and corresponding content appearing on weather.com and prevention.com.

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