As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback.
Articles by Steve Smith
Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo.
Why publishers are rethinking the ways they prove value to advertising partners.
Despite advertising woes, social media platforms remain a major resource for audience growth.
Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media.
In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth.
Jann Wenner, Tina Brown, and New York magazine take center stage in our annual list of the books that remind us that magazines, at their best, represent a culture unto themselves.
Magazines still offer things other channels don’t.
A roundup of this year’s true game changers.
Does consolidation in media really impact or impress media buyers?