On the face of it, Internet technology should be a b-to-b publisher’s best friend. Sure, the Internet effectively put an end to the long and lazy golden age of publishing (1493—1993, RIP) when we used “ink” and a composite of mulched tree to disseminate information.
Articles by Stephen M. Saunders
Internet publishing today may seem complicated but in fact our industry is governed by a simple paradox: the easier you make it for people to publish information, the lower the quality of the information they produce, and the smellier the audience that reads it.
As the world begins its long slow spin from one decade to the next, the spin (or marketing) industry also is undergoing a marked transformation-from "impact"
As a media consultant/whore whose job it is to help companies make money from Web 2.0 technologies, I find most of my new clients divide into two groups:
What if I were to tell you that I’ve invented a new communications technology?
As any business publisher worth their salt knows, social networking is a fickle mistress.
It used to be so simple.
The history of the Internet is peppered with important dates: there’s the invention of IP (Vint Cerf, 1973), the creation of the World Wide Web (Tim Berners Lee, 1989), the first cat video on YouTube (three seconds after it was launched in 2005). So, what will 2010 be remembered for?
Publishers all over the country are wrestling with how to incorporate popular blog material into their Web sites without losing credibility with advertisers. It’s a toughie, because the siren song of the blogosphere is loud. If you build blogs into your network, so the Web 2.0 hype has it, the audience will come.
Anyone who has worked in b-to-b publishing during the last decade could surely be forgiven for thinking that they have—without a doubt—lived through the most disruptive period our industry has ever seen.