Adding special treatments can increase engagement and generate real returns.
Articles by Michael Rondon
Experience and revenue numbers still matter when it comes to pay—but gender doesn’t, according to Folio:'s 2015 Ad Salary Survey.
U.K.-based publisher buys FRA, looks to leverage for U.S. growth.
Core sectors stay flat, while ancillary categories generate interest.
Three of the deals combine to form new division called Sports Illustrated Play that targets the youth and amateur sports market.
Bill Uhler, successor to Bryan Welch, also envisions back-office synergies.
A Q&A with John Harrington, editor of The New Single Copy.
60 titles launch, 23 close through the first half of 2015.
Print advertisers cut 8.7 percent of spending.
5 things you need to know from Merit Direct’s 2015 Co-Op.