Southern Living has produced bridal content before, but Time Inc.'s regional lifestyle brand chose to partner with a small independent publisher for deeper penetration into the vertical.
Articles by Michael Rondon
The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media.Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye
Facing action by the New York Stock Exchange, The Dolan Company has appointed a chief restructuring officer to oversee the company's operations and finances.New CRO Kevin Nystrom, managing director of restructuring advisory firm Zolfo Cooper, will report directly to the company's board of directors.
Advertising Age is reducing its print frequency by 45 percent, dropping to 25 issues per year effective with its upcoming issue, the company announced Monday.The Crain Communications title aimed at consumer marketer
Driven by the $21.9 billion Publicis/Omnicom ad agency merger, M&A activity hit a 6-year high in 2013, according to a year-end report from investment banking firm, the Jordan, Edmiston Group (JEGI).
Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media.Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent year-over-year.
While salaries at the ED/EIC and editor/executive editor levels stayed close to historical norms in general, pay for managing and senior editors jumped considerably in b-to-b and consumer segments in this year’s survey.
Salaries for editorial directors and editors-in-chief were mixed for those in b-to-b, consumer and association publishing. Business and consumer editors each saw their salaries dip for the third time in four years, while association ED/EICs got their fifth pay raise in a row. Associations remain the highest-paid segment for this position in the industry.
Editorial salary trends were mixed in the 2013 survey, with up-and-down results across each of the three industry segments—b-to-b, consumer and association—and at each of the three major job levels—