Everyone talks about data, but are they using it correctly?
Articles by Mike Kisseberth
I recently had the pleasure of sharing a panel with some of the sharpest minds in the digital advertising space. We gathered at this year's Advertising Week to discuss performance–how we define it as tools change and our industry shifts.
Digital advertising spend will hit nearly $140 billion this year. And as is typically the case with any industry growing rapidly,
In digital publishing, commerce is usually seen as e-commerce—i.e., buying on-site. And with the global e-commerce market set to hit a record-breaking $1.5 trillion this year,
Programmatic is still very sexy. After coming to the fore in 2013, it remains a key—if not the key—buzzword of 2014 (and,
Native advertising and programmatic buying were all the rage in 2013—and for good reason. According to eMarketer, native ad spending will exceed $3 billion in just three years.