Articles by Matt Kinsman

Executive Shakeup

Article categorized in News |

One almost needs a flow chart to keep track of the barrage of high-profile executive changes at consumer publishing companies over the last two months.

Face Up: SCMagazine

MAGSTATSIssue: July 2010Frequency: MonthlyLaunched: 1989Circ: 50,000Publishing Company: Haymarket Media Inc.Art Director: Brian Jackson

Prevention.com Launches ‘Grocery Server’ Tool

Article categorized in News |

Rodale's Prevention.com has launched a "Grocery Server" tool that offers consumers the ability to search for money-saving deals at grocery stores within their area.Located in Prevention.com's Healthy Recipe Finder section, the tool lets users plug in their zip code, as well as search by st

Sixteen Online Ad Networks To Self-Certify with IAB

The Internet Advertising Bureau has said 16 online ad networks have committed to self-certification against IAB's "Networks & Exchanges Quality Assurance Guidelines," which provide information for acquiring inventory, contextual taxonomy and targeting, inventory vetting and data disclosure. The guidelines also establish a common vocabulary for targeting and data.

Determining Who Will Win, Who Will Lose On Paid Audience

As advertising revenue maxes out, paid content is the Holy Grail for both consumer and b-to-b publishers across all products—print and digital. A new firm called Scout Analytics is working with publishers to determine the revenue potential of that audience and how publishers can reach that potential profitably.

Digital Media Deals Up 68 Percent in First Half

Article categorized in News |

The number of digital media deals exploded in the first half of 2010, up 68 percent to 564 while overall value for those deals jumped 117 percent to $9 billion, according to the "2010 Mid-Year Digital Media M&A Review" from Peachtree Media Advisors

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