E-media is the fastest growing part of the business for consumer publishers in 2010, according to the FOLIO: 2010 Consumer CEO Survey.
Articles by Matt Kinsman
This year the publishing catchphrase is “marketing services” (with of course, a strong social media component).
One almost needs a flow chart to keep track of the barrage of high-profile executive changes at consumer publishing companies over the last two months.
MAGSTATSIssue: July 2010Frequency: MonthlyLaunched: 1989Circ: 50,000Publishing Company: Haymarket Media Inc.Art Director: Brian Jackson
Rodale's Prevention.com has launched a "Grocery Server" tool that offers consumers the ability to search for money-saving deals at grocery stores within their area.Located in Prevention.com's Healthy Recipe Finder section, the tool lets users plug in their zip code, as well as search by st
As publishers become more comfortable with the iPad apps and other mobile apps, managing distribution and back-end metrics are the next critical steps.
The Internet Advertising Bureau has said 16 online ad networks have committed to self-certification against IAB's "Networks & Exchanges Quality Assurance Guidelines," which provide information for acquiring inventory, contextual taxonomy and targeting, inventory vetting and data disclosure. The guidelines also establish a common vocabulary for targeting and data.
As advertising revenue maxes out, paid content is the Holy Grail for both consumer and b-to-b publishers across all products—print and digital. A new firm called Scout Analytics is working with publishers to determine the revenue potential of that audience and how publishers can reach that potential profitably.
The number of digital media deals exploded in the first half of 2010, up 68 percent to 564 while overall value for those deals jumped 117 percent to $9 billion, according to the "2010 Mid-Year Digital Media M&A Review" from Peachtree Media Advisors
Recently, the National Rifle Association’s member magazine America’s First Freedom took Garden & Gun to task for not accepting an ad from the organization.