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Articles by Matt Kinsman
Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives.
Hearst Magazines named Valerie Salembier [pictured] as senior vice president, publisher and chief revenue officer of Town & Country. She will report to Hearst Magazines president,
American Business Media’s annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services.
Cygnus Business Media is on a hiring tear, naming three new executives in as many weeks. Today the company announced Scott Bieda will take over as vice president of sales, Fire/EMS/Security.
The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. All Digital Access—Web site, tablet, smartphone—costs $35 per month.
At FOLIO:, we’re used to having to cajole publishers to share metrics to back up the case they’re making for their own success.
Scout Analytics, a specialist in digital revenue optimization (including calculating revenue-per-visitor for publisher sites), has introduced a new service called Demand Map that helps publishers determine what to charge for online content.
At the MPA Digital E-Reading event yesterday, several publishers shared "Two-Minute Drilldowns" of some of their best app ideas. Esquire associate editor Julian Sancton shared how the magazine has turned some of its iPad covers into almost "mini-movies,"
Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today.