Articles by Matt Kinsman

Publishers Get Crash Course in Intl. M&A

Article categorized in News |

NEW YORK—The international M&A process is becoming increasingly homogenous, but American publishers looking to buy or sell abroad still need to be prepared for some distinct differences, according to a panel of publishing deal experts at the American Business Media/International Federation of the Periodical Press World Conference today.

Rodale Tries Custom Data on the Fly

Driving traffic is no longer enough; nor is just recognizing how many readers have accessed a particular story. As Web sites mature, publishers must recognize the behavior of their viewers and optimize their sites accordingly.

Studies in Magazine Marketing

Edit, sales and circulation may be what springs to mind when talking about the magazine industry but the magazine marketing department is playing a more vital role than ever. Just like their peers in other publishing disciplines, marketers are being asked to do more with fewer resources (in terms of both manpower and budgets).

A Perfect Storm for Virtual Events

At the Circulation Management Show in June, keynote speaker and Access Intelligence CEO Don Pazour highlighted the shift his company is making to online media but drew the line at virtual events, which he said make as much sense as “virtual sex.”

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