RELATED POST: Time Publisher Wants to Capture Readers from Cradle to the Grave
Articles by Matt Kinsman
Open source—a program whose source code is made available for use or modification as users or other developers see fit—is enabling publishers to ramp up their online businesses quickly and cheaply.
NEW YORK—The international M&A process is becoming increasingly homogenous, but American publishers looking to buy or sell abroad still need to be prepared for some distinct differences, according to a panel of publishing deal experts at the American Business Media/International Federation of the Periodical Press World Conference today.
E-media as a percentage of overall revenue is nearly equal to newsstand sales for consumer publishers this year, according to the 2008 FOLIO: Consumer Magazine CEO Survey.
Driving traffic is no longer enough; nor is just recognizing how many readers have accessed a particular story. As Web sites mature, publishers must recognize the behavior of their viewers and optimize their sites accordingly.
Edit, sales and circulation may be what springs to mind when talking about the magazine industry but the magazine marketing department is playing a more vital role than ever. Just like their peers in other publishing disciplines, marketers are being asked to do more with fewer resources (in terms of both manpower and budgets).
U.S. News & World Report saw Web site traffic more than double to 15 million page views last Friday with the relaunch of its America’s Best Colleges online
Just as video was in 2007, social media is the "killer app" for magazine publishers in 2008 and teaming with an existing network offers a huge audience without much cost or effort.
Open source content management systems aren’t just the ticket for smaller publishers trying to ramp up their Web infrastructure on a tight budget.
At the Circulation Management Show in June, keynote speaker and Access Intelligence CEO Don Pazour highlighted the shift his company is making to online media but drew the line at virtual events, which he said make as much sense as “virtual sex.”