Editors are about content. But if you move up the ladder, you need an understanding of the business side, too.
Articles by Matt Kinsman
Internet Evolution has posted a recent feature that identified Web 2.0’s "biggest sinkholes"-areas in which startups are "gorging on investors" with little to show for it in return.
"Let me know if we’re quoted and we may buy an ad." That’s a conversation cropping up more and more between magazine industry advertisers and FOLIO:.
Publishing companies all over are recasting their editorial vision (and organization). In recent weeks, b-to-b publishers Source and Nielsen and enthusiast publisher F+W have reorganized their edit staffs to revolve around market or community rather than channel (magazine versus Web site).
The tipping point, in which print revenue is eclipsed by other models, notably e-media and events, is a reality for many b-to-b publishers, particularly technology publishers. On the other hand, consumer publishers have remained solidly print-driven in the past few years and remain so today.
In today’s Web-first, print-second workflow, any tool or service that offers a high quality solution quickly—and even better—for free, is highly prized.
Driving traffic is no longer enough. Nor is knowing how many reads a particular story has. As Web sites mature, publishers must recognize the behavior of their viewers and optimize their sites accordingly.
Digital asset management is a process in which a secure central repository helps streamline the creation, management, organization and monetization of digital assets. As publishers pursue a multimedia approach, the distinction between “print” and “online” content grows blurrier—an element that’s used in the magazine one month may be perfect for the magazine the next.
Mobile is viewed today in much the same way as online was a few years ago: a huge opportunity that no one really knows what to do with yet. “Most content businesses now have some sort of digital business. I think soon they will all also be building mobile,” says Peter Ezersky, managing principal at Quadrangle Group LLC. “Right now, the only ones making money from mobile are the carriers.
The international M&A process is becoming increasingly homogenous but American publishers looking to buy or sell abroad still need to be prepared for some distinct differences, according to a panel of publishing deal experts at the ABM/FIPP World Conference last month.