Articles by Matt Kinsman

2008 Consumer Magazine CEO Survey

Article categorized in News |

The tipping point, in which print revenue is eclipsed by other models, notably e-media and events, is a reality for many b-to-b publishers, particularly technology publishers. On the other hand, consumer publishers have remained solidly print-driven in the past few years and remain so today.

Custom Data on the Fly

Driving traffic is no longer enough. Nor is knowing how many reads a particular story has. As Web sites mature, publishers must recognize the behavior of their viewers and optimize their sites accordingly.

Building The DAM

Article categorized in News |

Digital asset management is a process in which a secure central repository helps streamline the creation, management, organization and monetization of digital assets. As publishers pursue a multimedia approach, the distinction between “print” and “online” content grows blurrier—an element that’s used in the magazine one month may be perfect for the magazine the next.

Bridging Print and Mobile

Mobile is viewed today in much the same way as online was a few years ago: a huge opportunity that no one really knows what to do with yet. “Most content businesses now have some sort of digital business. I think soon they will all also be building mobile,” says Peter Ezersky, managing principal at Quadrangle Group LLC. “Right now, the only ones making money from mobile are the carriers.

Debt Financing, Due Diligence and Kidnapping on the P&L

Article categorized in News |

The international M&A process is becoming increasingly homogenous but American publishers looking to buy or sell abroad still need to be prepared for some distinct differences, according to a panel of publishing deal experts at the ABM/FIPP World Conference last month.

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