Articles by Matt Kinsman

Understanding Link Journalism

“Link journalism,” a term coined by Scott Karp, formerly director of digital strategy at Atlantic Media and founder of journalist social network Publish2, refers to sharing and picking up links from other media outlets and

A New Sales Strategy for 2009

Publishers are scrambling to offer the fully “integrated package” including print, online, events, lead generation and data to name just a few. But how to effectively position those offerings in a way and at a time that makes sense for the customer?

Associations Experiment with Social Media

Article categorized in News |

A new research report, “Web 2.0: How Associations Are Tapping Social Media” from the Angerosa Research Foundation, the nonprofit research arm of Stratton Publishing and Marketing, says association publishers are following the trend toward social media.

How One Association Publisher Went Web-Only

Article categorized in News |

CHICAGO—Association publishers are facing six key elements that are changing their roles as publishers, according to Rebecca Rolfes, executive vice president of new business development at Imagination Publishing, who spoke here today at the Society of National Association Publications conference.

Don’t Get Burned by E-Media Hires

Article categorized in News |

In FOLIO:’s Magazine Industry Job Report [March 2008], 53 percent of respondents to a survey on hiring said that their company is most focused on filling online positions (compared to 24 percent for print).

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