Articles by Matt Kinsman

Condé Nast Strikes Video Deal with Hulu

Article categorized in News |

As the drumbeat for magazine publishers to start charging for online content grows louder, Condé Nast announced today a new content distribution relationship with Hulu.com, the online video hub that offers TV shows, movies and video clips for free.

Making User Generated Content Pay

In its 2009 Media & Entertainment Predictions report, consulting and advisory firm Deloitte warns that with no monetization schemes in place, user generated content will become less attractive to publishers. “A site with tens of millions of members, all submitting content and viewing each others’ digital offerings, was regarded as a good thing,” the report says.

Ad Portals Make Gains Among Publishers

Article categorized in News |

The percentage of magazine publishers using ad portals—Internet-based processing and delivery systems that streamline the online submission of ad files from advertisers and agencies to publishers and printers—grew just one percentage point to 22 percent in 2008, according to FOLIO:’s 2008 Manufacturing and Production Trend Survey.

Sales Reps: Beyond Display and Classifieds

From 2005 to 2007, advertising expenses were the second largest cost (after editorial) for the average b-to-b publication, averaging about $4.1 million per magazine, according to American Business Media’s recently released Financial Trend Report.

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