Articles by Matt Kinsman

Special Preview – Folio: B-to-B CEO Survey Report 2009

Article categorized in News |

In August, FOLIO: will release a special report analyzing five year’s worth of its B-to-B CEO surveys conducted with Readex Research, tracking everything from revenue performance to profit trends to technology investments and CEO salaries.In advance of the five-year outlook, FOLIO: is offering a preview of some of the findings specific to b-to-b publishers in 2008 and 2009.

Optimizing Digital Editions

Article categorized in News |

Publisher interest in digital editions continues to grow, even as the Web site becomes the primary digital product for many. However, many publishers are just scratching the surface of what’s available to them, from embedded search and rich media to back-end audience measurement, which can be used to help plan future issues as well as convert to lead generation.

Digging Deeper

Article categorized in News |

Last month, ABM’s Business Information Network reported b-to-b ad pages fell 27 percent in January 2009 compared to January 2008— the largest single drop in a year (representing nearly 30 s

The End of the $400,000+ CEO?

Article categorized in News |

Salary cuts are the norm for many publishers these days and the executive level is often the first hit before it trickles down to the rank-and-file.

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