In an age when publishing products run the gamut from print to online, mobile to events, separate audiences and separate advertisers for the different platforms of the same brand no longer work. Publishers now realize it's necessary to drive their audiences and advertisers across their entire portfolio.
Articles by Marrecca Fiore
Earnings growth driven by purchase of Gruner + Jahr titles. Meredith Corporation, publisher of 25 magazines including Better Homes and Gardens, reported in a 10K filing this week an increase in both operating profit and revenue for the company's 2006 fiscal year, which ended on June 30.
BusinessWeek has launched a mobile edition of its publication, which will be available free-of-charge at Businessweek.mobi, the magazine announced this week in a news release. Microsoft Windows Mobile will serve as the mobile product's exclusive on-screen advertiser for the remainder of 2006.
The Action Pursuit Group, an operating company of Apprise Enthusiast Media, has acquired Action Media Operating, a provider of events and online media properties serving the tuner and sports compact performance market.
JD Events will acquire the trade show assets of NetWorld Alliance, the two announced in a statement today. The price of the acquisition and terms of the agreement were not disclosed.
Advertising Specialty Institute, an organization serving the advertising specialty industry, announced today that it has acquired Modern Uniforms, Stitches and Wearables Business magazines, Web sites and other assets from Prism Business Media Inc.
Banta Corporation said Thursday it is reviewing an offer made this week by Cenveo Inc. to buy Banta and will respond to the offer "as appropriate" and "in due course."
Yoga Journal Increases Frequency, Rate Base
HSR Business to Business took the top honor at American Business Media's 11th annual Creative Excellence in Business Advertising (CEBA) awards Wednesday evening at Jazz at Lincoln Center.
VNU Group B.V. today announced it has agreed to sell its 34.3 percent stake in Solucient, an information products company serving the healthcare industry, to The Thomson Corporation, which is acquiring 100 percent of Solucient, VNU announced in a statement Wednesday. Terms of the transaction, which is expected to be completed later this year, were not disclosed.