Media buyers who buy the products publishers sell now divide the media they manage into three categories: Earned media, largely social media where organizations "earn"
Articles by Josh Gordon
If your sales staff sells traditional media, understanding how paid search works is a big plus. Today, about half of all online ad dollars go to search,
Angie Hicks Bowman, co-founder of the home service rating company that carries her name, is one of the smartest marketers I have ever interviewed.
Many media reps who sell both print and on-line media lead their client conversations talking about print. Since it can take as much time to sell a $7,000 print ad as a $1,000 banner ad,
This post originally appeared on Josh Gordon’s Ad Sales Blog. If you follow the traditional publishing business model in an ever more digital world,
At the just concluded FOLIO: Show, Kerry Smith, Red 7 Media CEO, offered a surprising view of what the future of print publishing might be.
Many print publishing companies are failing in their transition to digital by giving the wrong answer to the question, "What business are you in?"
Magazine editors still suffer from a sense of entitlement. Most grew up in a world where if you created articles that were well-written,
By June of this year we will be having a very different discussion about interactive magazines. By then, the behind the scenes work going on in several areas will come together enabling the printed magazine to evolve into its inevitable digital form.
A publisher client of mine lost a large media sale when a CMO said, "I have a huge social media presence and post as much content as you do.