Articles by Joanna Pettas

Face Up: US Banker

Issue: July 2008Frequency: MonthlyLaunched: 1893Circ: 45,000Editor: Holly SkraelPublishing Company: Source MediaCreative Director: Jason Pohl (for July ‘08 issue)

Making the Case for Ad Portals

The basic definition of an ad portal is a technology that allows advertisers and agencies to submit files electronically. In reality, though, ad portal technology varies widely from Web-based to application and software-based systems; from portals that simply handle the submission process to ones that are fully integrated with trafficking and billing systems.

FaceUp: Table

Article categorized in News |

Issue: SummerFrequency: QuarterlyLaunched: November 2006Circ: 25,000Editor: Christina FrenchPublishing Company: FrenchPressPublicationsCreative Director: Craig Thompson

Is MSLO Doomed? Not So Fast…

When former Martha Stewart Living Omnimedia CEO Susan Lyne stepped down this June, Slate.com said it was a sign that the “company is doomed.” “The hard truth is that demand for Martha Stewart in all forms—magazines,

Azbee Award Winners Named

Article categorized in News |

The American Society of Business Publication Editors held its 30th annual Azbee Awards recently, and named the Scientist and Restaurants & Institutions “Magazines of the Year” in their respective categories.

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