Articles by Jim Elliott

In Sales, Plan for Change

  Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.”  He could have been describing today’s publishing landscape.

Communicating to Communities

Magazines always attracted people with common interests, but except for association publications whose members belonged to the same organization, most readers were not really a community, because they didn’t have any convenient way to identify one another.

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