Articles by Jill Ambroz

Rich Media on a Shoestring

Article categorized in News |

The technologies and tools for building Web sites has changed so much in the last few years, what used to be seen as a huge time and financial investment can be done within days for a fraction of the old cost. With the latest Web-based solutions, that means any size publisher can offer the full rich-media experience without needing the expensive hardware or software.

Paper: The Many Shades of Green

It may seem surprising that there is not a real industry-wide definition of ‘green’ paper for all the gusto shown by publishers, mills, readers and advertisers for an ‘environmentally preferable’ paper, as Hearst calls it.

Putting the Ad in iPad

Some have referred to the current marketplace as the ‘golden age’ of online advertising, with the advent of 3G technology and the iPad craze. But the publishing industry seems to be missing out on at least part of what could be a $50 billion ad spend.

Putting the ‘Ad’ in iPad

Some have referred to the current marketplace as the ‘golden age’ of online advertising, with the advent of 3G technology and the iPad craze. But the publishing industry seems to be missing out on at least part of what could be a $50 billion ad spend.

Paper Choices

Consumption of printing and writing papers saw a significant drop in 2009, due in part to the global recession, according to the AF&PA. This year, coated groundwood grades saw an uptick in mill inventories by 0.8 percent in May and printer inventories rose 4.5 percent, compared to the previous month.

The Rise of the Web CMS

Article categorized in News |

EVERYBODY'S GOT SOME form of content management system these days for multichannel publishing. Some are old legacy systems that work in tandem with new digital workflows. Others are made-to-order proprietary systems that incorporate all the bells and whistles of the latest technologies, and others are pulled off the Web using various open-source technologies.

The New Print Gimmick

Article categorized in News |

David Granger likens print innovations to the new squeezable ketchup bottle, what he calls “the greatest consumer product in the history of mankind.” That little twist on the American staple “allows people to access it in a simple and fulfilling way.” The use of print innovations have yet to become as widespread as the ketchup bottle, but the new technologies are breathing fresh air int

Magazine Production’s New World Order

Article categorized in News |

The magazine production department used to be about tracking insertion orders and hard-copy ad materials and shipping by hand all of the magazine pages to the printer. These days, with so many automated tasks and so many different and growing publishing outlets, that traditional production department has gone by the way side.

Page 1 of 3123