The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers.
Articles by Jennifer Silber
Diana Tsui has joined InStyle as senior editor. She joins from New York Magazine’s “The Cut,” where she served as online senior market editor.
Hearst releases conservative digital edition for Dr. Oz: The Good Life.
In a new promotion that may serve to boost downloads and drive new user engagement, Barnes & Noble, Inc. is marketing its NOOK Reading App with a trial period of free content from a selection of books and magazines.
Suzy Draddy Jacobs has been named publisher of Capitol File magazine. Most recently, Jacobs served as vice president of the Mid-Atlantic and Southeast region for The Week.
Internet analytics company comScore, Inc.
Suzanne Rust has been named lifestyle editor of Family Circle. Rust most recently served as a freelance writer and editor for various lifestyle brands, including Essence.
Avik Roy has been named opinion editor at Forbes. He was previously a health care writer at Forbes.com
Spring release set for SportsmanLife.