In prior postings, I laid out a high-level framework for turning your company into a digital first publisher. Now, I’ll discuss one of the key drivers of digital success in more detail: the editorial e-newsletter.
Articles by Jeffrey Litvack
Last month, I introduced the challenge facing executives in the publishing industry: What should you do when your CEO challenges you to get a digital strategy quickly and turn your company into a “digital first” publisher?
Being a “digital first” publisher is quickly becoming the new standard. Readership is shifting from print to digital devices and the number of devices that your readers are using is growing at a phenomenal rate.