The advertising fallout that pummeled consumer magazines in 2009 also hammered b-to-b magazines. Advertising pages for trade magazines declined 28.6 percent compared to 2008, according to American Business Media’s most recent Business Information Network numbers. Meanwhile, estimated ad revenues fell 24 percent versus the prior year.
Articles by Jason Fell
The Washington Post newspaper said it has created a weekly magazine called Capital Business.
“Y-a-w-n!” That’s how Wooden Horse Magazine opened its e-newsletter this weekend. What could have had editor Meg Weaver and her crew in dire need of a caffeine jolt?
Longtime Essence magazine beauty and cover director, Mikki Taylor, has retired. Taylor joined Essence more than three decades ago. Her retirement is effective March 31, after which she will contribute to the magazine as an editor-at-large.
Hearst Corp. has created a new opportunity for itself by combining popular topics like celebrities and sports with the growing interest in mobile applications.
News aggregators vs. content creators. When does linking and excerpting news stories by third parties cross the line? It was the topic discussed in detail Wednesday during a session at Bloomberg BusinessWeek’s annual Media Summit in New York.
SEE ALSO: Where Should Aggregators Draw the Line?NEW YORK—“I’m far more worried about 500 million people on Facebook than I am about 2 million people watching Fox.”
Stagnito Inc., the parent company of Stagnito Media, has acquired Nielsen Business Media’s four food group magazines as well as their related Web sites and tradeshows.
Nielsen Business Media is looking for a buyer for its Training magazine brand, according to sources familiar with the process.
Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while shelling out $111.5 billion to print projects, research and advisory firm Outsell said Monday. Some good news for print: Ad spending on magazines is forecasted to be up 1.9 percent to $9.4 billion.