Articles by Jason Fell

Trade Magazine Ad Pages Fell Nearly 30 Percent Last Year

Article categorized in News |

The advertising fallout that pummeled consumer magazines in 2009 also hammered b-to-b magazines. Advertising pages for trade magazines declined 28.6 percent compared to 2008, according to American Business Media’s most recent Business Information Network numbers. Meanwhile, estimated ad revenues fell 24 percent versus the prior year.

People on the Move | 03.18.10

Article categorized in News |

Longtime Essence magazine beauty and cover director, Mikki Taylor, has retired. Taylor joined Essence more than three decades ago. Her retirement is effective March 31, after which she will contribute to the magazine as an editor-at-large.

Hearst Tests App Business

Article categorized in News |

Hearst Corp. has created a new opportunity for itself by combining popular topics like celebrities and sports with the growing interest in mobile applications.

Where Should Aggregators Draw the Line?

News aggregators vs. content creators. When does linking and excerpting news stories by third parties cross the line? It was the topic discussed in detail Wednesday during a session at Bloomberg BusinessWeek’s annual Media Summit in New York.

Print Magazine Advertising to Grow in 2010 Despite Popularity of Online

Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while shelling out $111.5 billion to print projects, research and advisory firm Outsell said Monday. Some good news for print: Ad spending on magazines is forecasted to be up 1.9 percent to $9.4 billion.

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