Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences.
Articles by Greg Dool
Digital brands team up to bring a new attitude to women's health issues.
Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines.
Female-oriented publishing giant signs agreements with viral video brand Whats Up Moms and independent mag GFF: Gluten-Free Forever.
How two former partners worked together to stay together, developing new auditing protocols to back PMMI's real-time, client-facing audience data platform.
Ad Age takes home five, including the Grand Neal Award, at the 62nd annual event honoring the best in business media.
Spanish-language vertical, with both original content and translated articles, debuts on Univision.com.
Home improvement brand to be sold to former Time Warner executive alongside private equity firm TZP Group.
Former Rodale president takes control of UBM's operations in North and South America, effective immediately.
xoJane, xoVain, Mimi, and The Outfit to join new group led by Ariel Foxman, Patrick Connors, and Pam Abbott.