Articles by FOLIO: Magazine Staff

Marion Minor

At M2MEDIA360, the pre-2008 thinking of many verticals with a centralized back office as the key to profits is being replaced with a concentrated focus in 2013 on fewer, stronger business categories where we have engaged audiences and comprehensive channel coverage.

The One Constant In Sales: Plan for Change

Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.”  He could have been describing today’s publishing landscape. We work with many publishers, and are continually reminded of the importance of sales planning.

Saveur.com

Ozzie Winner: Best Site Design, ConsumerFor a publication like Saveur, implementing images as narrative supplements is just as critical in print and digital.

New American Luxury

Ozzie Winner: Best Design, New Magazine, B-to-BThe philosophy behind the New American Luxury design is simple, says creative director Karin Bolliger: “It should look, obviously, luxurious.”

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