We at Hanley Wood are aggressively changing and disrupting our business model.
Articles by FOLIO: Magazine Staff
When I look ahead to what 2013 holds for the media industry, three trends stand out. First, the shift from presentation to participation means that the days of the Media Gods on Mt. Olympus telling us how things are have ended.
The importance of taking a dynamic approach to delivering great content is the key to success as our audiences continue to evolve in how they consume it online and off.
The coming year will see the continuation—and perhaps acceleration—of the primary challenge that magazines and their affiliated media companies have faced for years: The migration of readers to free online content, with advertisers following along.
This Land Press will turn two years old in the spring as a for-profit enterprise. We’re a new media company dedicated to long-form narrative journalism, telling stories about the “Middle of America” in whatever form they are best told.
In 2012 I joined Summit Business Media as CEO and I’m now in the roiling financial services markets. Very specifically, we create content for the financial advisors, insurance agents and brokers who build, manage and protect wealth for both individuals and enterprises.
At M2MEDIA360, the pre-2008 thinking of many verticals with a centralized back office as the key to profits is being replaced with a concentrated focus in 2013 on fewer, stronger business categories where we have engaged audiences and comprehensive channel coverage.
Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” He could have been describing today’s publishing landscape. We work with many publishers, and are continually reminded of the importance of sales planning.
Ozzie Winner: Best Site Design, ConsumerFor a publication like Saveur, implementing images as narrative supplements is just as critical in print and digital.