In some ways, a good race and a good event are measured similarly: They’re both about breaking records. In 2012, the Men’s Health Urbanathlon series geared up for its sixth year with twelve event sponsors—twice as many as the highest previous year.
Articles by FOLIO: Magazine Staff
How does a Veterans’ Day fundraiser attract fierce loyalty from thousands of young women? The answer lies in a good lipstick.
Randall Lane began his career as a reporter for Forbes’ “rich list.” Putting a dollar value on some of the world’s wealthiest individuals proved a difficult job—one his subjects largely viewed as prying. There were constant walls and deceit.
There is little argument that creating an event can be a daunting task. However, creation is in the DNA of O’Reilly Media’s MAKE magazine. MAKE is a magazine dedicated to a movement of innovation and creation.
Whether you’re a trade or consumer publisher, events have quickly become a major source of revenue and a valuable brand extension.
At its annual breakfast awards ceremony held at the Grand Hyatt in New York today, FOLIO: and min honored the winners of the this year’s FAME Awards—recognizing the best in magazine events.
FOLIO: and min are partnering in the launch of a new event called MediaMashup. To be held in New York City on April 16,
Mobile has been an enormous lure for publishers over the last year, but especially so as we move into 2013. Accordingly, you’re seeing a number of new launches designed specifically for that platform, even as publishers simultaneously recast existing brands for tablets and smartphones.
The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the currently-hot marketing services and digital properties.
Every month, FOLIO: selects a small group of designers and art directors to offer critiques on visually-engaging magazine covers. The cover, after all, is the first point of entry for any magazine, retail or otherwise.