Articles by FOLIO: Magazine Staff

Alex Ford

 Takeaway: The Praetorian Group is merging traditional b-to-b publishing strategies with new technological foundations under Alex Ford.

Andy Weber

 • Farm Journal Media grew its print business while reducing dependence on print advertising—now less than a third of total revenue.

Jonah Peretti

 • By shunning traditional ad models and other ancillary revenue streams, BuzzFeed has nevertheless become a profitable business under Peretti, four years after it was founded.

Marissa Mayer

 • Yahoo has been on an acquisition tear under Mayer, buying more than 20 companies since she was named CEO last year, including Tumblr for $1.1 billion in May.

David Kieselstein

  Takeaway: Utility and frequency are paramount as Penton transforms from a traditional b-to-b media company into a professional information services unit.

Peter Goldstone

  • Hanley Wood made key buys in data services and events with the purchases of market research firm, Metrostudy, and the Greenbuild International Expo.

Jonathan Moffly

 • Moffly relaunched the regional media company’s sites this summer, leading to an immediate 5-percent bump in traffic.

John Siefert

 • Virgo filled gaps in education services under Siefert, including the launch of the Infection Control Today Digital Summit.

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