Smart media companies have figured out how to continuously pull in revenue from some of their oldest content—sometimes going back over a hundred years. Whether it's paid-tier memberships, ecommerce or mixing and matching topics to build new revenue streams, monetizing your archives is key.
Articles by FOLIO: Magazine Staff
Tim O’Connor has been named managing director at Meredith Corporate Marketing Solutions. He was previously serving as associate publisher at InStyle.
All You has announced Tracy Everding will join the magazine as creative director. Everding served in the same position at Cosmopolitan.
NewBay Media has named John Laposky editor-in-chief of TWICE. Laposky had served as the magazine's managing editor since 1995.
Contact:Danielle SikesMarketing Manager, Folio:email@example.com
Every day, your clients, and more importantly, prospects, meet with salespeople from magazines, broadcast, digital, direct mail, and other media who are equally as smart and prepared as you.
For general business use, Content Management Systems (CMS) have become commonplace over the past two decades, lowering IT costs by reducing the need for manual coding.
Thanks to the Snowdon debacle, the news is full of stories and speculation on the topic of big data-namely the ability to draw meaningful conclusions and make more informed decisions based on analyses of very large data sets. Debate topics typically include individual privacy, consumer convenience, trust, and of course the economic or governmental interest in the value of data.
The startup culture is alive and well in the magazine media industry-with notable print brands emerging that, through a mix of high design and multiplatform strategies,
In advance of its Folio: Growth Summit, being held in Chicago June 16-17, Folio: conducted a brief spot survey with its audience to gauge publishers’