[Sponsored Content] Publishers are always looking for unique ways to increase mobile app subscribers—especially paid ones.
Articles by FOLIO: Magazine Staff
Thrillist goes long with Joe Keohane and more…
[Sponsored Content] In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website.
A handful of former Gigaom staffers land at Fortune and more…
[Sponsored Content] Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter.
Meredith gets a chief strategist and more...
[Sponsored Content] What Adobe isn't telling you.
[Sponsored Content] Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it.
[Sponsored Content] Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route.