There are hundreds of magazine launches any given year. And despite the glut, there are plenty of well-received ones, too. Then there's CMO.
Articles by FOLIO: Magazine Staff
Everyone acknowledges that a great story deserves to be repeated, and if the story is told in the pages of a magazine there is a more-than-likely chance it will be repeated via reprints.
1. KNOW WHAT IT IS. A newsletter is a vehicle designed to deliver news and pertinent information to an audience. Not unlike a newspaper, magazine or online information resource, it should be viewed as a serious and important media outlet by both its readers and its creators.
Typically, December can be a pretty hot merger and acquisition period as businesses try to squeeze in deals before the end of the tax year. For that same reason, January is typically quiet. But this year, seems not a creature was stirring. "There just weren't any significant deals that took place during the period in terms of absolute valuations," says Richard Mead,
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