Articles by FOLIO: Magazine Staff

The Move To Digital Prepress, CTP, And Soft Proofing

Digital production, embraced today by publishers and printers alike, now defines the trafficking, integration, and distribution of both advertising and editorial materials. Publishers receive ads via email, tap into their printer's workflow to make changes on the fly, check and approve pages on Web-based proofing sites, and communicate with their printer online in real time.

Overview of Publication Printing

Magazine printing has evolved, expanded, and diversified to the point where, today, forward-thinking printers consider themselves "communications/information services companies." It wasn't so long ago that magazine production people talked with their printers about "film," "typesetting," and similar terms that, for the most part, have gone the way of the letterpress.

[q&a] Vickie Szombathy VP, Media Director, Starlink

q: Is there a need for a new RFP format? a: I suppose that depends on the agencies, but within ABM, the publishers felt there was a definite need to elicit information that was critical to help them put together a better response for an RFP. We had a lot of conversations about that at the ABM media advisory board. I was stunned at the lack of info these guys were getting.

Reed Business Puts 23-Title Division on Block

Article categorized in News |

Reed Business Information has put its 23-title New Products Division on the block, company executives confirmed. Also this week, the company laid off as many as 30, executives confirmed.The Jordan, Edmiston Group has been retained to handle the sale.

Revamping the RFP Process

The request-for-proposal process is becoming more contentious, time consuming and demanding of b-to-b magazine publishers, who say they are often in the dark with regards to knowing just what the advertiser at the other end of the paper, e-mail and fax trail is after.

Trying Blogging On For Size

by Dale Buss Publishers and editors remain split on the value of blogs to their readers, their publications and their brands, and they're even divided on what makes a good blog. But many agree it isn't too risky or costly to find out whether their prejudices are correct.

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