Digital production, embraced today by publishers and printers alike, now defines the trafficking, integration, and distribution of both advertising and editorial materials. Publishers receive ads via email, tap into their printer's workflow to make changes on the fly, check and approve pages on Web-based proofing sites, and communicate with their printer online in real time.
Articles by FOLIO: Magazine Staff
ABM's 2006 Neal Award Finalists Announced
How often have your printing projects been disappointing, incorrectly completed, delivered late, or over budget?
Future US secures rights to publish E3 show daily and launches Living division with six new titles.
Magazine printing has evolved, expanded, and diversified to the point where, today, forward-thinking printers consider themselves "communications/information services companies." It wasn't so long ago that magazine production people talked with their printers about "film," "typesetting," and similar terms that, for the most part, have gone the way of the letterpress.
Hearst magazines president Cathleen Black and National Review founder William F. Buckley Jr. collected Lifetime Achievement awards from the Magazine Publishers of America and American Society of Magazine Editors Wednesday night in New York.
q: Is there a need for a new RFP format? a: I suppose that depends on the agencies, but within ABM, the publishers felt there was a definite need to elicit information that was critical to help them put together a better response for an RFP. We had a lot of conversations about that at the ABM media advisory board. I was stunned at the lack of info these guys were getting.
Reed Business Information has put its 23-title New Products Division on the block, company executives confirmed. Also this week, the company laid off as many as 30, executives confirmed.The Jordan, Edmiston Group has been retained to handle the sale.
The request-for-proposal process is becoming more contentious, time consuming and demanding of b-to-b magazine publishers, who say they are often in the dark with regards to knowing just what the advertiser at the other end of the paper, e-mail and fax trail is after.
by Dale Buss Publishers and editors remain split on the value of blogs to their readers, their publications and their brands, and they're even divided on what makes a good blog. But many agree it isn't too risky or costly to find out whether their prejudices are correct.