Articles by FOLIO: Magazine Staff

[q&a] Vickie Szombathy VP, Media Director, Starlink

q: Is there a need for a new RFP format? a: I suppose that depends on the agencies, but within ABM, the publishers felt there was a definite need to elicit information that was critical to help them put together a better response for an RFP. We had a lot of conversations about that at the ABM media advisory board. I was stunned at the lack of info these guys were getting.

Reed Business Puts 23-Title Division on Block

Article categorized in News |

Reed Business Information has put its 23-title New Products Division on the block, company executives confirmed. Also this week, the company laid off as many as 30, executives confirmed.The Jordan, Edmiston Group has been retained to handle the sale.

Revamping the RFP Process

The request-for-proposal process is becoming more contentious, time consuming and demanding of b-to-b magazine publishers, who say they are often in the dark with regards to knowing just what the advertiser at the other end of the paper, e-mail and fax trail is after.

Trying Blogging On For Size

by Dale Buss Publishers and editors remain split on the value of blogs to their readers, their publications and their brands, and they're even divided on what makes a good blog. But many agree it isn't too risky or costly to find out whether their prejudices are correct.

Tips For Choosing A Printer

When choosing a printer, you're choosing a business partner. And you want to be sure to choose the right one. Lots of printers have the staff and equipment to process your work efficiently and within budget. Many also provide excellent quality and support. A printer that works well for one publisher, however, may or may not be the best choice for another.

New Thinking for Online Edit

“What do you have that I can’t go after easily?” That’s the question Dan Bigman, Forbes.com managing editor, has been challenging b-to-b editors and publishers with recently. In January, he sounded some alarms at an editorial reception hosted by American Business Media, saying that he could easily hire “one of your editors” to replicate trade-style coverage.

The Move To Digital Prepress, CTP, And Soft Proofing

Digital production, embraced today by publishers and printers alike, now defines the trafficking, integration, and distribution of both advertising and editorial materials. Publishers receive ads via email, tap into their printer's workflow to make changes on the fly, check and approve pages on Web-based proofing sites, and communicate with their printer online in real time.

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