[Sponsored Content] No longer just a mark of commodity ownership, branding is a complex but effective practice for conveying a promise to an identifiable group of consumers.
Articles by FOLIO: Magazine Staff
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In case you missed it, here's a roundup of our top stories from the week in magazine media: After 19 Years as EIC,
[Sponsored Content] Digital design evolution continues to be a hot topic as more designers and experts in the industry weigh in on best practices, user experience needs, and design standards.
In case you missed it, here's a roundup of our top stories from the week in magazine media: MPA Names Linda Thomas Brooks New President and CEO An agency veteran,
[Sponsored Content] Not everyone succeeds: according to a survey by Accenture, 78% of customers have a fragmented experience with brands as they move accross channels. Using multiple platforms is a great tool for connecting with and building an eager audience.
Surprising stats from around the magazine industry.
[Sponsored Content] Folio: and Hallmark Data Services team up on a survey showing that publishers indeed see a cloudy future for print, while capital is being diverted to digital.
Q&A with Rick Linde, founder of Chemistry Executive Search.
A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:.